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Simple DIY SEO
Search engine optimisation needn't be a big mystery to any of us. With SEO, a little knowledge actually goes a long way - and as long as you follow some simple best-practices, anyone can roughly audit their own website!
Half of the mystery with SEO, is often just finding out what the initial problem actually is!
What to look for...
Navigate to your website and whilst you browse through, ask yourself the following questions:
- Is everything on the page presented in a clear, logical and organised manner?
- Has each page got a different title and a description?
- Does my page content flow naturally / is it easy for people to read?
- Does each page have a good purpose and therefore, is the content on it informative, unique and fulfilling the need of your target audience?
- Are the URLs (or address) for each page on my website short and simple, yet descriptive?
- Can I easily navigate to any part of my website, directly, from every page?
- Are there more than 3 levels of navigation / depth to my website? If so, why - and is it compulsory?
- Is there any way that parts of my website (not including main site structure) could be duplicated across other pages, or do my pages have multiple address for the same page?
Regardless of whether you know how to fix these issues or not, you should now have a good idea of what work needs to be done on your website.