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Making the most of Facebook
With every business should come a Facebook fan page. With over 500 million active users on Facebook, if you're not already on the social scene then it's about time you were! There are thousands of success stories about how Facebook has helped businesses to grow and as Google continues to give more importance to social media and 'word-of-mouth' - this avenue of SEO becomes evermore vital!
So once you have a Facebook fan page, how do you make the most of it?
Get what you give
It's very easy to set up a Facebook page, but for it to be successful you need to dedicate some time to it! Facebook pages are for life, so keep them well fed with company news updates, new products / services or exclusive offers to keep people coming back to your page.
Offer an incentive!
For the most part, potential customers aren't going to be concerned about the new office plant you've tagged in your latest photo album. Like any good book does, you need to draw people in and get their interest. This can be done with any kind of offer or promotion that they can't find elsewhere.
Make your Facebook fans feel like they are part of an exclusive group and reward their loyalty. Do this by giving sneak previews, or releasing news to your FB fans before the general public.
No suits and ties
Remember that this is a social media scheme and your customers will (90% of the time) have you on their personal Facebook account. Facebook defines interactive communication and nothing worse than having to be overly formal or being "put on hold"... so RESPOND! Get back to people as soon as you can on a personal level, using first names and the occasional smiley, because it never hurts :)
Start the conversation
People aren't likely to post on your page unless they have a problem, or they are extremely impressed or grateful. This means that you need to get people talking and interacting and there are many ways to do this:
- Create a poll asking for opinions
- Run competitions that award decent prizes
- Create small, interactive games themed around your business
Facebook is a vital PR and SEO tool, so go get your business fan page today!